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Why should your website be responsive?

With the world continuing to get more digital it’s now essential to make your website responsive. The latest figures from 2018 show that over 50% of your site’s traffic may come from a tablet or mobile device. Not having a website that displays properly on those devices means you could be missing out on 50% of your total audience.

What is a responsive website?

A responsive website is one that renders its pages differently on all screen resolutions. Without responsiveness you can run into all sorts of issues such as page elements overlapping, elements not showing correctly and content being unreadable or even completely missing.

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campbell park homes website on an ipad

Your website is your 24/7 salesman

This is a phrase we use quite regularly to describe a website to our customers. Imagine having a salesman that could work 24/7 with no eating, sleeping or holidays – there’s a potential audience of hundreds if not thousands of customers. Yes, pretty amazing right? That’s actually what your website is!

If your salesman was doing something incorrectly which resulted in them losing 50% of their potential customers you’d fix that issue pretty quickly! Why should your website be any different? Having a website that’s unresponsive is exactly this… Without giving the customer a chance to see your products or services, you’re immediately losing their business.

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campbells park homes website on mobile phones

Is your site not responsive?

If this is the case we’d strongly recommend you look into getting this sorted. Not only are you portraying your company in a bad light by giving customers a bad experience on your site, but you’re also missing out on potentially 50% of your sales, leads or queries.

There are also many other factors that people don’t consider – one of the major ones being that Google doesn’t look kindly on unresponsive sites. This results in you coming lower on Google rankings and dramatically decreasing your organic traffic.

Don’t be a fool and get a website that works on all resolutions giving you increased visibility, leads, sales and queries. Give your 24/7 salesman the best possible chance. The future is digital so you’d be silly not too.

How can we help?

If you don’t have a responsive site then it’s time we have a chat! Call us with any questions or for more information. We’re web design experts who specialise in this sort of thing! Responsiveness comes as standard with TLH Marketing as it’s something we deem as essential to a good modern site.

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