First and foremost, a website allows you to reach a wider audience. With the increasing number of people using the internet to search for products and services, having a website allows you to tap into this vast pool of potential customers. Even if you have a physical storefront, a website can help you to reach customers who may not be located near your business, or who may prefer to shop online.
In addition to increasing your reach, a website can also help you to establish credibility and trust with your customers. Having a professional-looking website with clear and concise information about your business and what you have to offer can help to build trust with potential customers. This is especially important for small businesses, who may not have the resources to advertise as extensively as larger companies.
If you aren’t sure where to start with a website or you need some help and advice, contact us today. Why not view our portfolio and see what website projects we’ve worked on previously by clicking here?
Keep Customers In The Loop.
Another key benefit of having a website is that it allows you to easily update and change information about your business. Whether you want to announce a new product launch, share company news, or update your hours of operation, a website makes it easy to get this information out to your customers in a timely manner. This is especially important in today’s fast-paced world, where customers expect up-to-date information at their fingertips.
A Platform For Interaction.
A website can serve as a platform for customers to interact with your business – this can include things like online booking or appointment scheduling, online ordering for products or services, or the ability for customers to leave reviews or feedback. These types of interactions can help to build a sense of community and engagement with your customers, which can be especially important for small businesses looking to build a loyal customer base.
Do I need a Website?
Do you need a new website? If so, we’ve worked with hundreds of businesses on new websites so we’d like to think we’ve learnt a thing or two! Take a look at our portfolio here and see some of the projects we’ve worked on.
Next, let’s talk a little more in-depth about a website, what it can do and why you need one!
Your 24/7 Salesman.
Having a website for your business can be like having a 24/7 salesman because it allows potential customers to learn about your products or services and make a purchase at any time, without the need for you to physically be present. This can be especially useful for small businesses that may not have the resources or staff to be available to customers around the clock. A website doesn’t need to eat, sleep or go on holiday – it’s available 24/7 with a global reach and doesn’t even need a Christmas bonus! Interested in what your site can achieve? Learn about website development here.
Having a well-designed and user-friendly website can also help to attract new customers and showcase the unique value that your business offers. By including information about your products or services, pricing, and contact information, a website can provide potential customers with the information they need to make an informed decision about whether or not to do business with you.
Can I Track My Website (Google Analytics)?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is the most widely used website analytics service on the internet, and is offered free of charge.
Google Analytics allows you to track the performance of your website, including how many visitors your site receives, where they come from, and how they interact with your site. This information can be used to help you understand how effective your website is at attracting and retaining visitors, as well as how to improve the user experience on your site. It can provide a wide range of reports and tools that allow you to track various aspects of your website’s performance. These include reports on traffic sources, user behaviour, conversion rates, and more. You can also use Google Analytics to set goals for your website, such as tracking the number of leads generated through your site, and measuring your progress towards these goals. You can get started with Google Analytics here.
All our websites come with Google Analytics installed allowing you to track your website and progress. Contact us today if you’re interested in a free quote.
Should I Make It Mobile Responsive?
Absolutely! A mobile responsive website is a website that has been designed to adapt to the device it is being viewed on, whether that is a desktop computer, a tablet, or a smartphone. This is important because more and more people are accessing the internet on their mobile devices – it’s essential that your website provides a good user experience for all visitors.
There are several benefits to having a mobile-responsive website. One of the main benefits is that it helps to improve the user experience for mobile users. If a website is not mobile responsive, it can be difficult for users to navigate and interact with the site on a small screen. This can lead to frustration and a higher bounce rate (the percentage of visitors who leave a site after viewing only one page).
Performs & Ranks Better.
As well as improving the user experience, a mobile-responsive website is also important for search engine optimisation (SEO). Google has stated that mobile-friendliness is a ranking factor in its search algorithms, which means that websites that are mobile-responsive may rank higher in search results. This can lead to more traffic and potential customers for your business.
All our websites are built fiully responsive as standard, learn more about our web development process here.
How do I Get Found (SEO)?
Optimising your site for SEO (Search Engine Optimisation) can help to improve your website’s visibility in search engine results pages (SERPs). This is important because higher visibility in the SERPs can lead to more traffic and potential customers for your business.
There are several benefits to optimising your site for SEO. First and foremost, SEO can help to increase the quantity and quality of traffic to your site. When your site appears higher in the SERPs, it is more likely to be seen by users searching for keywords related to your business. This can lead to more clicks and visits to your site, which can translate into more sales or leads for your business. Interested in improving your site’s rankings? Read more about our SEO service here.
What are the basics of SEO:
- Conduct keyword research: Identify the keywords that people are using to search for your products or services, and make sure those keywords appear on your website.
- Optimize your website’s content: Use the keywords you identified in your research to optimize the content on your website, including the headings, subheadings, and body text.
- Use alt tags to describe images: Search engines can’t see images, so it’s important to use alt tags to describe the images on your website.
- Make sure your website is mobile-friendly: More and more people are using their phones to search the web, so it’s important to make sure your website is easy to read and navigate on a small screen.
- Use header tags correctly: Header tags (H1, H2, etc.) help search engines understand the structure of your content and can improve the way your website appears in search results.
- Include internal and external links: Internal links help search engines understand the relationship between different pages on your website, while external links can help improve your website’s credibility and authority.
- Use social media to promote your website: Share links to your website on social media platforms to help drive traffic and improve your search rankings.
- Monitor and track your progress: Use tools like Google Analytics to monitor the traffic to your website and see how well your SEO efforts are paying off.
Do you already have a website that isn’t performing? We can offer a free SEO report to better advise how we could help and what needs resolving. Contact us today. There are also alternative methods of driving traffic to your sites such as PPC, Social Media and Email Marketing, read more about how we can help you with that here.
In conclusion, having a website is an essential part of running a successful business in today’s digital age. It allows you to reach a wider audience, establish credibility and trust with customers, easily share information about your business, and track the success of your website. If you don’t already have a website for your business, now is the time. If you need any help or advice on a new project, please get in touch with us! We’re a friendly team with lots of experience, let’s see how we can propel your business to the next level!