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Should I market my business if I’m a local business without national or global reach?

As a local business owner, you may be wondering why you should invest in marketing. The truth is, marketing is essential for the success and growth of any business, and local businesses are no exception. In this blog post, we’ll explore the benefits of marketing for local businesses and the different types of marketing that work best.

One of the primary benefits of marketing for local businesses is increased visibility. By promoting your business through various marketing channels, you can reach a wider audience and attract new customers. This can help your business stand out in a crowded market and establish a strong brand.

Target Specific Demographics

Another benefit of marketing is the ability to target specific demographics. With the help of marketing, you can reach out to your ideal customers and attract them to your business. For example, if your business caters to families with young children, you can create marketing campaigns that target parents with young children.

Retain Customers

Marketing also helps local businesses to retain existing customers. By staying in touch with your customers through regular communication and promotions, you can keep them engaged and interested in your business. This can lead to repeat business and positive word-of-mouth recommendations, which can help your business grow.

TLH Marketing have a wealth of experience working with local businesses. We understand the unique challenges and opportunities that come with being a local business and we are committed to helping our clients succeed. We have a proven track record of delivering results for our clients, whether you’re looking to increase visibility, attract new customers, or establish a strong brand, we have the expertise and resources to help you achieve your goals. Learn more about our previous projects below or contact us.

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The difference between…

Local vs Global and National Marketing Strategies?

Global or national marketing campaigns differ from local business marketing in terms of audience, scale, and channels. Global or national marketing campaigns have a much broader audience, targeting consumers across multiple countries or regions. This requires a larger scale of operations and more resources, both in terms of budget and personnel, compared to local business marketing which focuses on a specific geographic area, such as a city or region.

In terms of channels, global or national marketing campaigns often utilise a wider range of marketing channels, such as television, radio, and print media, in addition to digital channels.

On the other hand, local business marketing often relies more heavily on digital channels such as local SEO, social media, email marketing and referral marketing. These differences reflect the different scope and objectives of these two types of marketing campaigns.

Let’s talk about…

Local Marketing.

Local SEO

Local SEO is the process of optimising your website and online presence for local search results. This includes claiming your Google My Business listing, building local citations, and creating local content. By optimising your website for local search, you can improve your visibility in local search results and attract more customers to your business. Learn more about our SEO service.

Social Media Marketing

Social media platforms like Facebook, Instagram, and Twitter can be powerful marketing tools for local businesses. These platforms allow you to connect with your customers, share updates and promotions, and build a community around your business. We offer social media to all of our clients, learn more here.

Email Marketing

Email marketing is a great way to stay in touch with your customers and promote your business. By sending regular newsletters, you can keep your customers informed about your business and promote special offers and discounts. Interested in how email marketing could benefit your business? Learn more here.

Influencer Marketing

Influencer marketing is a form of marketing in which you collaborate with a popular social media influencer to promote your business. This can be a great way to reach new audiences and gain credibility for your business.

Referral Marketing

Referral marketing is a strategy in which you encourage existing customers to refer new customers to your business. This can be done through incentives or rewards programs.

Print Marketing

This could include things such as direct mail, print advertising, billboards or local newspapers. Print marketing can be an effective way for local businesses to reach a targeted audience and promote their products or services.

However, it’s important to note that print marketing can be more expensive than digital marketing options and it’s hard to track the results with accuracy. It’s also important to consider the audience and their preferences as some may prefer to have information digitally.

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To Conclude

In conclusion, marketing is essential for the success and growth of local businesses. It can help increase visibility, attract new customers, and retain existing ones.

Different types of marketing such as local SEO, social media, email marketing, Influencer marketing, and referral marketing can be effective for local businesses.

Global or national marketing campaigns differ from local business marketing in terms of audience, scale, and channels. Local business marketing focuses on a specific geographic area and may rely more heavily on digital channels. Choosing the right marketing strategy and partner, such as TLH Marketing, with a proven track record of delivering results for local businesses is crucial for success. Contact us today.

A Little About TLH Marketing

We go above and beyond for our clients. We understand that businesses come to us looking for help with a wide range of marketing needs which is why we also offer a consultancy service.

If you have any questions, concerns or advice, we’re more than happy to help however possible. Whether you’re unsure about your branding, need advice on how to improve your social media strategy, or are looking for guidance on how to measure the effectiveness of your marketing campaigns, our team of experts is here to help. If you’re ever unsure, we’ll be here to help you and offer advice. Contact us today if you need anything.

Connect With Us

Why not connect with us? Make sure you follow us on our social media pages to stay up-to-date with all the latest TLH news. You can follow us on Facebook here, Twitter here and LinkedIn here. We look forward to seeing you over there!

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