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How to Use Customer Reviews and Testimonials to Boost Your Brand

Published on: Published in: Blog

Here’s a little marketing truth: people trust people.

No matter how great your website or ads are, what really convinces someone to work with you? A real human saying, “These guys are great!”

Customer reviews and testimonials are powerful, and often underused. Let’s change that.

Why Reviews Matter

  • Build trust fast: Social proof shows that others have had a great experience.
  • Improve SEO: Google uses reviews to rank local businesses.
  • Increase conversions: Adding testimonials to your site or landing pages can directly boost sales.

Where to Use Reviews

  • Your website homepage and service/product pages
  • Landing pages (especially before a CTA)
  • Social media (turn them into quote graphics or video clips)
  • Email marketing
  • Google Business Profile

How to Get Great Testimonials

Not all reviews are created equal. Aim for specific, story-driven testimonials over vague praise.

Try asking questions like:

  • What problem were you trying to solve?
  • How did we help you?
  • What results did you get?
  • Would you recommend us?

These prompt a meaningful, convincing response.

Don’t Be Afraid of Video

Video testimonials are gold. They feel authentic, capture emotion, and make your brand more human.

Short on budget? Ask clients to record a 30-second clip on their phone. Authenticity matters more than polish.

Pro Tip: Keep Asking

Make asking for reviews part of your process. After an excellent service or completed project, send a friendly email with a direct link to leave feedback.

Respond to Every Review

Thank happy customers and respond professionally to criticism. This shows potential clients that you’re active, attentive, and real.

Final Word

Your happy clients are your best marketers. Let them speak for you, and watch your brand credibility grow.

Need help gathering or promoting your best reviews? We can help create a system that does it without awkwardness or pressure.

About The Author

Jordan Lucy

Jordan is a key member of the Web Development team at TLH Marketing Ltd. He works closely with clients to bring their website visions to life and accurately capture their brand identity. With a strong background in digital marketing, Jordan expanded his expertise independently to become a skilled web developer specialising in custom Laravel and WordPress websites. His passion for clean, functional design and seamless user experience ensures that every project supports the client’s goal and delivers real business results.

Connect with Jordan on LinkedIn or learn more about our services.

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