Skip links

Contact us 
01772 319 505

From Clicks to Customers: How to Optimise Your Landing Pages

Published on: Published in: Blog

Let’s be real, you can drive all the traffic in the world to your website, but if your landing pages aren’t doing their job, those clicks are basically just… clicks. They’re not turning into leads, enquiries, or sales.

Landing pages are like the welcome mat to your business online. They need to be inviting, clear, and persuasive enough to turn a visitor’s curiosity into action. So, how do you do that? Let’s break it down.

1. Keep It Focused

A landing page is not your homepage. Its sole purpose is to get the visitor to take one action: sign up, book a call, download a guide, or buy something. Too many options = decision paralysis.

Tips:

  • Stick to one primary call-to-action (CTA).
  • Remove navigation links or anything that might distract from your goal.
  • Make the CTA button stand out with colour and precise wording like “Get Your Free Guide” or “Book a Free Consultation.”

2. Write Copy That Speaks to Them

Your landing page copy needs to answer a few questions in seconds:

  • What’s in it for me?
  • Why should I trust this business?
  • What do I need to do next?

Tips:

  • Lead with benefits, not features. People care about how you solve their problem, not just what you offer.
  • Use short paragraphs and bullet points — no one wants to read a wall of text.

Include a clear, action-oriented CTA at the end.

3. Build Trust Immediately

People don’t buy from strangers. Your landing page should reassure visitors that your business is credible.

Tips:

  • Add testimonials or reviews from real customers.
  • Include trust signals like certifications, partnerships, or security badges.
  • Show real images or team photos — it humanises your brand.

4. Optimise the Design and Layout

Even the best copy can fall flat if the design is messy. A clean, visually appealing landing page makes the experience easier and more persuasive.

Tips:

  • Use plenty of white space to avoid clutter.
  • Make the CTA above the fold (visible without scrolling).

Ensure the page loads quickly and works on mobile devices.

5. Test and Tweak Constantly

Landing page optimisation is not a one-and-done task. What works for one audience or campaign might not work for another.

Tips:

  • Use A/B testing to try different headlines, images, or CTAs.
  • Track key metrics such as bounce rate, conversion rate, and form completions.

Make changes based on data, not assumptions.

Final Thoughts

Well-optimised landing pages can turn casual visitors into paying customers, and that’s what every business wants. Keep it simple, make it persuasive, build trust, and don’t forget to test everything. Traffic is significant, but conversions are what really count. Get in touch today and let us do the heavy lifting! 

Remember: every click has potential. Your landing page is where that potential turns into tangible results.

About The Author

Jordan Lucy

Jordan is a key member of the Web Development team at TLH Marketing Ltd. He works closely with clients to bring their website visions to life and accurately capture their brand identity. With a strong background in digital marketing, Jordan expanded his expertise independently to become a skilled web developer specialising in custom Laravel and WordPress websites. His passion for clean, functional design and seamless user experience ensures that every project supports the client’s goal and delivers real business results.

Connect with Jordan on LinkedIn or learn more about our services.

See author's posts