End-of-Year Prep: Marketing Moves to Make Before December Hits
Can you believe we’re already nearing the end of the year? December is just around the corner, the holidays are approaching, inboxes are about to overflow, and your audience is getting ready to make those final purchases or business decisions before 2026 kicks off.
If you want to finish the year strong and start the next one with momentum, now’s the time to get your marketing ducks in a row. Here are some smart, practical marketing moves to make before December hits.
1. Take a Good Look at What Worked (and What Didn’t)
Before planning anything new, do a quick marketing audit. Pull up your analytics and ask:
What campaigns actually moved the needle?
Which content brought in traffic or leads?
Where did engagement drop off?
This isn’t about pointing fingers; it’s about learning. When you know what performed best, you can double down on what works (and skip what doesn’t) heading into the busy December season.
2. Give Your Best Content a Second Life
You don’t always need to start from scratch. Some of your older content might just need a little refresh.
Take your top-performing blog posts, videos, or social media content and repurpose them with an end-of-year or December spin.
Update stats, visuals, or keywords.
Turn a how-to blog into a “Year-in-Review” post.
Chop up longer pieces into bite-sized reels or graphics.
It’s a quick way to stay visible, especially as December content feeds start to overflow, without burning out your team.
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3. Get a Head Start on Your Holiday Campaigns
If you’re planning to run any holiday promos or special offers, the best time to plan them is now. Shoppers start looking for deals way before December, and the early bird really does get the sale.
A few quick wins:
Prep your email sequences and social posts in advance.
Make sure your website and landing pages load fast and look great on mobile.
Create a clear, easy path to purchase; no one likes a complicated checkout process.
You’ll thank yourself later when you’re not scrambling to fix last-minute issues.
4. Tune Up Your SEO for Seasonal Searches in December
SEO isn’t just a long game; it can help you capture that end-of-year search spike, too. Update your keywords, titles, and meta descriptions with phrases your audience is likely searching right now, like:
“Best [product/service] for 2026”
“Holiday [product/service] deals”
“Year-end business tips”
A few simple updates can help you rank higher when people are in buying (or planning) mode. Here are the best tools to support you on your SEO journey!
5. Reconnect with Your Existing Audience
New leads are great, but your current customers and followers are your biggest asset. Use this time to nurture those relationships.
Send a warm thank-you email, highlight a few customer success stories, or offer a small end-of-year discount as a token of appreciation. Little touches like these go a long way in building loyalty and trust.
6. Check Your Budget, and Your Goals
Before you wrap up Q4, look at what’s left in your marketing budget. Could you redirect some spend toward ads that are performing well? Or test something new before December ends?
While you’re at it, start mapping out your goals for Q1. Setting clear targets now means you’ll roll into January with focus, instead of trying to figure it all out after the holidays.
7. Celebrate Your Wins (You’ve Earned It!)
Seriously, take a moment to celebrate. Marketing moves fast, and it’s easy to forget how much you’ve accomplished over the past year.
Reflect on what you’ve learned, thank your team, and jot down a few ideas you’d love to try in 2026. You’ll hit the new year with fresh energy and a clearer game plan.
Final Thoughts
The end of the year doesn’t have to feel like a mad dash. With a little prep now, you can coast into December knowing your campaigns, content, and strategy are in great shape, and your 2026 goals are already in motion.
So grab a coffee, open that marketing dashboard, and get started. Your future self (and your results) will thank you.
If you need support, our team is the people for the job!
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