Campaigns we Loved in August
August is a funny one, isn’t it? One minute it’s blazing sunshine, the next it’s grey skies and soggy BBQs. The kids are getting ready to head back to school, the final holiday snaps are filtering through, and before you know it, the shops are whispering about that big event in December (too soon, we know).
But rather than dwelling on the chaos, we’ve pulled together the campaigns that cut through the noise and had us talking this month. From matcha lattes in handbags to familiar faces on our feeds, here’s what we loved in August.
Sisters and Seekers – Bag Restock
Sisters & Seekers are a brand who just get it. They know their audience inside out and they consistently serve up campaigns that feel sharp, witty and bang on the money. Their recent bag restock campaign was no exception.
On the surface, the idea was simple: show people what fits in the bag. But the execution? Genius. Instead of the usual run-through of “keys, phone, lip gloss,” they went left-field and poured six matcha lattes straight into it. Completely impractical, slightly shocking, and totally brilliant. It made you stop, laugh, and most importantly, remember the bag.
It’s a lesson in how to take a straightforward product feature and turn it into something people can’t help but talk about. Bold, clever, and completely on brand.
On The Beach – Ibiza Final Boss
If you’ve been on social media at all this summer, chances are you’ve met the “Ibiza Final Boss.” The hair, the veneers, the aura, he’s been everywhere. It’s one of those viral characters that almost becomes part of the cultural wallpaper.
Plenty of brands tried to jump on the trend, but On the Beach really stuck the landing. Their approach? Keep it simple. A classic beach umbrella, a nod to that unmistakable barnet, and a clean tie-in to their Ibiza holidays. No overthinking, no gimmicks, just smart, timely marketing that made people smile.
It proves you don’t need to reinvent the wheel to ride a wave; you just need to catch it at the right time, with the right tone.
Shreddy – Sleepy Girl Formula
Alright, we’ll admit it: this one technically crept in July, but it kept popping up in August, so we’re claiming it. Grace Beverley and her team at Shreddy launched Supersnooze – a new nighttime drink to help you wind down, and it felt like a warm hug in campaign form.
What we loved wasn’t just the slick creative (though that was strong too), but the way Grace herself showed up. As ever, she didn’t just promote the product; she talked to her audience, explaining why they made it, why they didn’t rush to jump on the “sleepy girl tea” trend, and how the community drives every decision.
That honesty is exactly why her brands feel so authentic. It wasn’t polished to perfection; it was real, relatable and refreshing. The kind of campaign that makes you root for the brand as much as the product.
Tesco Back to School
Back-to-school campaigns can so easily veer into loud, shouty territory. But Tesco took the opposite approach this month, and it really worked.
Their campaign focused on growth, how much kids change and develop through the school years, and how the right tools can help along the way. It was simple, heartfelt and, crucially, relatable. Parents didn’t feel shouted at; they felt seen.
And that’s the beauty of Tesco’s approach. They don’t need to be flashy or overcomplicated, because the brand already has people’s trust. This campaign reinforced that in the most genuine way, reminding us that sometimes the smartest marketing is the simplest.
And there we have it, August wrapped up. From handbags that double as matcha carriers to bedtime brews and clever cultural nods, this month gave us plenty to love.
Now we’re ready to see what September has in store, hopefully a little less rain, and a lot more brilliant campaigns. You know where we are!
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