A Very Marketer’s Christmas Wishlist (Tools, Trends & Tactics)
It’s that time of year again,the season of sparkly campaigns, panicked last-minute content requests, and creative ideas fuelled almost entirely by mince pies and caffeine.
At TLH Marketing, we thought we’d share what every marketer secretly wants in their stocking this year. From game-changing tools to juicy trends and clever tactics, here’s our Very Marketer’s Christmas Wishlist, wrapped with humour, honesty, and a bow of festive agency personality.
1. Tools That Make a Marketer’s Life (Much) Easier
Because let’s face it… Santa can keep the socks. Marketers want automation, analytics, and anything that reduces admin.
AI Content Helpers
Smart AI tools that help brainstorm, write, refine, and optimise content faster than you can say “gingerbread latte.”
Ideal for: speeding up production and keeping creative burnout at bay.
A Scheduling Tool That Never Breaks
We’d love a world where social posts actually publish when they’re supposed to. No glitches. No panicked refreshing.
Heat Mapping & UX Tools
To finally answer the question: Why is no one clicking the big red button we spent three hours designing?
CRM Tools That Play Nicely Together
On our wishlist: integrations that don’t require a degree in wizardry or five plugins to behave.
2. Trends We’re Excited to Unwrap in 2025
Marketing moves fast, faster than the office stash of Quality Street. These trends are topping our wishlist this year:
Hyper-Personalised Marketing
Consumers want bespoke, not generic. Think emails that feel hand-written and product recommendations that actually make sense.
Social Search Dominance
Gen Z has decided Google is optional. TikTok and Instagram are becoming the new search engines, so brands need to optimise for scrollability.
Short-Form Video (Still the Reigning Champion)
If it’s quick, punchy, and preferably set to a trending sound, people can’t get enough.
Sustainable & Ethical Branding
Consumers want to feel good about their purchases—and that includes the planet. Green isn’t just a colour; it’s a conversion tactic.
AI-Driven Insights
Predictive analytics will help marketers make smarter, data-backed decisions faster than ever.
3. Tactics Every Marketer Wants in Their Strategy Stocking
Sometimes the smallest tactics deliver the biggest holiday cheer.
Conversion Copy That Actually Converts
Because “Buy now!” doesn’t quite cut it anymore. Storytelling, emotion, and benefits-first messaging are where the magic happens.
Email Campaigns People Look Forward To
Imagine a world where people open emails because they want to, not because they accidentally tapped the notification.
Remarketing That Isn’t Creepy
Dear Santa, please help brands stop following people around the internet like an over-enthusiastic elf.
Content That Works Across Platforms
Repurposing is the gift that keeps on giving: one killer blog → five social posts → three emails → endless marketing joy.
A/B Testing for EVERYTHING
Headlines, colours, layouts, CTAs—because marketers love proof more than pudding.
4. The One Thing Every Marketer Really Wants…
More time.
Time to think.
Time to create.
Time to plan ahead instead of reacting like it’s Christmas Eve every single day.
And while Santa can’t wrap that up, the right tools, trends, and tactics can give marketers a little breathing room, and a big performance boost.
Final Thoughts: What’s on Your Marketing Wishlist This Christmas?
The holidays are the perfect moment to reflect on what’s working, what’s not, and what might bring even more sparkle to your marketing strategy next year.
At TLH Marketing, we blend creativity, strategy, and a bit of festive fun to help brands grow, during Christmas and all year long.
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