Email Marketing has been a staple feature of Digital Marketing for many years. Although it’s increasingly competitive, Email Marketing continues to be an important Digital Marketing tool for businesses.
Done right, Email Marketing continues to be extremely effective. With the right subject line, powerful messaging and engaging content, your company can achieve amazing results.
There are many benefits of Email Marketing, but we’ve hand-picked 3…
1. Lead generation
The vast majority of Email Marketing campaigns are designed to promote you company’s products and/or services.
In an ideal world, customers and prospects would make a transaction or get in touch with your business directly from the ‘E-Shot’, however, if they don’t, you want to know who is actually interested.
Monitoring and analysing those contacts who have opened and, in particular, clicked your E-Shot is a great source of lead generation.
The contacts who have opened your Email Marketing campaign have had their interest piqued, but those who have clicked on your Calls-to-Action (linked buttons, videos, images etc.) are golden. Strike while the iron’s hot!
2. Reach the right people
If you’re having a particular push on one of your products and/or services and you’re creating a tailored Email Marketing campaign, you want to send it to the right people.
Use your Email Marketing platform’s ability to have different data lists to make sure you send to a target audience that is really interested in what you are about to offer them.
This will massively improve your chances of a successful campaign and, vitally, your chances of more sales!
3. Drive traffic to your website
Perhaps one of the most overlooked benefits of Email Marketing is the ability to drive traffic to your website.
Not only will you keep your audience engaged with your brand and site, you can also direct them towards the exact website page you want them to be visiting through Calls to Action (CTAs).
Unleash the power of Email Marketing and increase your sales opportunities
99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.