Campaigns We Loved in November
Sorry, did we blink and November just… evaporated? This time of year is always chaos in the marketing world: last-minute deadlines, festive launches, strategy rewrites, and everyone collectively manifesting their ROI fairy godmother. But fear not, I wouldn’t miss the penultimate ‘Campaigns We Loved’ of 2025 for anything.
November gave us campaigns that hit us right in the heart, the group chat, and the creative brain. Emotional storytelling, clever visuals, reactive chef’s kiss moments, we really were fed this month. Let’s get into it.
Alzheimer’s Society
Starting with the one that made us pause. Alzheimer’s is a disease so many people know by name, but few truly understand until they’ve lived it, the emotional toll, the slow shifts, the weight it places on families.
This campaign managed to communicate all of that without saying much at all. Through simple, striking visuals and thoughtful pacing, it captured the distortion, confusion, and impact of memory loss with such a delicate touch. No dramatic voiceovers. No heavy-handed messaging. Just visuals that carried the emotional punch on their own.
It’s the type of campaign that reminds you why minimalism in storytelling works: when the truth is powerful enough, you don’t need embellishment, just intention.
Stranger Things x London Campaign
Now this is the one TV show (Game of Thrones aside) that had the entire TLH office feral. We can all collectively geek out about Stranger Things.
The London/UK takeover was pure creative theatre. Iconic landmarks swallowed up by the Upside Down. Billboards flickering with eerie red lights. Installations that felt like you could step straight into Hawkins. The visual effects weren’t just impressive, they were immersive.
The placement was genius too: the right spots, the right atmosphere, the right level of “wait, is that actually happening?” It’s one thing to advertise a show; it’s another to make the whole city feel like it’s in it. The hype for the new season? Consider it ignited. Now, nobody speaks to me until episode one drops. I mean it.
Gisou x Honey Glaze Lip Mask
I will forever be obsessed with brands that use food visuals in beauty; it’s the ultimate sensory shortcut. REFY set the bar this year, and then Gisou entered the chat with their new Glazed Honey Lip Mask, serving golden, glossy goodness in a way only they can.
The campaign leaned all the way into the honey moment: thick, slow drizzles, glazed textures, glassy finishes, everything looked so deliciously tactile you could practically taste the hydration through the screen. It wasn’t just a product launch; it was a full honey fantasy executed with warmth, cohesion and that signature Gisou softness.
It hit that perfect sweet spot between beauty and appetite appeal, rich, sticky, ultra-moisturising visuals that made your lips feel dry just looking at them. This is how you make a lip mask feel like a treat, not a step in your routine. A sensory masterclass that proves Gisou knows exactly how to make their products irresistible.
The Announcement Trend
Ah, the trend that took over our feeds quicker than you can say “Notes App apology.” And honestly? The first wave of these had us hooked.
Brands leaned into the visual language of internet apologies, black text, white screens, serious formatting, only to flip it on its head:
“Sorry for being the best at what we do.”
“Sorry we set the bar too high.”
“Sorry you love us so much.”
It was playful, cheeky, and the perfect way to hijack a format audiences instantly recognise. And because it hit before it became oversaturated, the early adopters genuinely landed the joke. A great reminder that when something grabs the internet’s attention, timing is everything, jump fast, or don’t jump at all.
November: emotional, creative, reactive, and full of moments that made us say, “okay, go off then.” As we head into December, the Super Bowl of British advertising, we’re ready for chaos, charisma, and campaigns we’ll still be referencing next year.
If your brand wants to create something people feel, not just scroll past, you know where to find us. TLH Marketing – where cultural moments become campaigns.
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