Campaigns We Loved in October
Clocks have gone back, the weather has got colder, but my soul… my soul is heating up from the trickle of stunning campaigns we’re being fed this month.
October is usually the time of year when we see not only an influx of festive campaigns but the fight for the most talked-about advert begins. You see the perfume ads arrive with their slow, moody montages. The big retailers start to tease their Christmas epics. And somewhere in between, the clever ones sneak in campaigns that hit the heart and the timeline just right.
So, as the leaves turn and the algorithms shift, here are a few of the campaigns that made us pause, smile, or even text the group chat with “have you SEEN this?”
The return of King Kylie
This anniversary drop didn’t just tap nostalgia; it built an entire shrine to it, complete with a glossy reboot of everything that made the brand a cultural moment in the first place.
The clean-slate Instagram? Genius. The return of the OG lip kits? Emotional. The subtle nods to the “King Kylie” Snapchat era? Iconic. It’s the kind of campaign that feels like watching the past and present collapse into each other in real time, and it works. Kylie and her team know exactly what they’re doing: giving the internet what it actually wants, not just what it remembers.
It’s nostalgia with intention. Every detail feels considered; familiar, but sharper. This isn’t a throwback for the sake of it; it’s a reminder of how pop culture, platforms, and personal branding have evolved together over the past decade. A full-circle moment that proves the Kylie empire still knows how to make the internet stop scrolling.
Robert De Niro and Al Pacino X Moncler
This one was a genuine soul warmer. Two best friends, whose friendship has evolved under the spotlight since their Goodfellas days, sitting side by side and reminding us what a timeless connection looks like. It’s simple, it’s human, and it’s quietly powerful, the kind of campaign that doesn’t need to shout to be remembered.
What makes it brilliant is the restraint. There’s no flashy tagline, no overproduced backdrop, just two icons, a shared laugh, and a brand confident enough to let emotion do the talking. It’s the kind of subtlety that stops you mid-scroll because you feel something before you even register what it’s for.
It’s a celebration of friendship, legacy, and the quiet confidence that comes from a brand (and a bond) with over a decade of stories stitched into every frame.
Heinz x Bambi Fury
Bambi Fury has very quickly become a British icon at the ripe age of two. And if you don’t know, allow me to show you. Bambi is the daughter of social media powerhouse Molly-Mae Hague and boxer Tommy Fury, part of the ever-famous Fury family.
Molly’s been completely transparent about her journey into motherhood, often sharing moments that most people (and most brands) would probably keep private. Her world is typically polished and Pinterest-perfect, so when she posted a video of Bambi listing the people she wanted to bite at nursery, the internet naturally lost its mind.
Enter Heinz Beans. While everyone else was sharing memes and think pieces, Heinz quietly swooped in with a PR package containing three tins, each labelled with the names of Bambi’s “victims.” It was witty, perfectly timed, and precisely the kind of brand play that earns both headlines and hearts. A reminder that the best marketing moments aren’t planned months in advance, they’re seized in the moment.
Life of a Showgirl x EVERYONE
If you know, you know. Miss Taylor Swift: the woman, the myth, the global economy. At this point, her cultural pull isn’t fandom; it’s infrastructure. So when The Life of a Showgirl dropped, it wasn’t just an album release; it was a full-scale cultural event.
Within days, every brand seemed to find a way to reference it. From sequinned store displays to pink-and-gold product tie-ins, to social captions dripping with Swift-coded wordplay, the marketing world went feral. What started as an album about performance and perception became the performance itself, with fans and brands alike dressing up to match her rhythm.
That’s the magic of The Life of a Showgirl: it didn’t rely on traditional promotion; it sparked collective participation. The storytelling, the aesthetic, the self-awareness, it all gave brands permission to play in her world. What we love most is how it blurred the line between art and marketing. One album, endless interpretations, and a reminder that Taylor doesn’t just create music, she creates movements.
If your brand wants to make people feel something, not just scroll past it, we should talk. At TLH Marketing, we don’t just watch great campaigns… we build them.
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