Campaigns we Loved in June
June came in hot with campaigns that were smart, sharp, and impossible to ignore. From viral moments to tech-fuelled creativity, these are the ones that made us pause, applaud, and maybe even steal a few ideas.
Currys PC World X Mr Worldwide
We’ve long been fans of the social content coming from PC World; their team consistently delivers fast, funny, and on-point marketing moments. But this month? They took things to another level with a campaign that combined trend-reactive genius and just the right amount of chaos.
Let’s set the scene. The internet’s current obsession? Mr Worldwide himself, Pitbull. Thanks to a wave of TikTok-fuelled fan devotion, UK girlies have traded cowboy boots for bald caps and suits, showing up to his shows in full tribute mode, belting out Fireball with pride.
So, what did PC World do? They stood outside the O2 Arena and rolled out a purple-suited Mr Worldwide lookalike, handing out world travel adapters to concertgoers… Genius.
It was the perfect mix of product relevance, viral trend-jumping, and light-hearted fun. In a world where attention is fleeting, PC World nailed the moment with a timely, totally on-brand activation that got people talking (and laughing).
This is the kind of clever, culturally in-tune marketing we love to see.
Açaí and the Tribe X Sophia and Cinzia
Okay, this might reveal that the person writing this is a mid-twenties matcha obsessive, but come on, this collab had to be included. In a matcha-loving office like ours, leaving it out would’ve felt borderline criminal.
Açaí and the Tribe has quickly become the go-to hangout for run clubs, mid-morning catch-ups, and post-work pick-me-ups. It’s the kind of spot where you’re guaranteed to bump into at least three TikTokers, two podcast hosts, and someone wearing Hoka trainers. Naturally, it’s now a Gen Z magnet, and what do you do when you’ve got the entire demographic’s attention? You team up with the queens of matcha themselves: Sophia and Cinzia.
If you’ve been on YouTube or Spotify at any point over the past decade, you’ll know exactly who we mean. From their YouTube beginnings to their wildly popular podcast The Girls Bathroom (and a sold-out live tour), they’ve built a dedicated community that trusts what they wear, sip, and swear by. And matcha? That’s their thing.
What made this collaboration stand out wasn’t just the aesthetic or the buzz; it was the authenticity. A wellness-first café partnering with two women who have helped shape the matcha trend in the UK? That’s not just clever marketing; it’s a brand partnership that makes sense.
Effortless, aligned, and loved by their audience, this one was a win from all angles.
Canva – Can we Make the Logo Bigger?
If you’ve ever worked in marketing, you’ve probably heard the phrase “Can we make the logo bigger?” more times than you care to admit. Canva clearly has too, and instead of rolling their eyes, they turned it into pure billboard brilliance.
As proud Canva users ourselves, we were instantly obsessed with their recent campaign. Across a series of out-of-home ads, Canva spotlighted real phrases and mistakes every creative has done or heard at least once (or 100 times), from “Can we just use the logo” to getting the dimensions of the ever-changing post sizes. Each were paired perfectly with visuals created using actual Canva features.
The result? A campaign that felt equal parts relatable, clever, and visually striking. Canva managed to take the shared language of marketers and designers everywhere and turn it into a creative celebration of its own product. It’s the kind of brand awareness play that doesn’t need to shout, it just quietly reminds you why they’re the go-to tool for so many teams.
Proof that when you really understand your audience, even the most overused phrases can feel fresh again.
Apple X F1 The Movie advert
Sadly, it’s not all pink and matcha lattes around here (I wish). But we are an office full of F1 fans, and with Apple stepping into the fast lane for the upcoming F1: The Movie, this campaign definitely deserves a shoutout.
To build buzz ahead of the film’s release, Apple dropped the latest trailer directly onto its devices, but with a twist. Using haptic feedback, they made every gear shift, engine rev, and high-speed turn feel like it was happening in your hands. It’s not just a trailer, it’s a mini, handheld adrenaline rush.
This was more than just a smart promo; it was a glimpse into how storytelling and technology are evolving together. Apple turned a passive viewing experience into something immersive, physical, and incredibly fun. You’re not just watching Brad Pitt tear around the racetrack, you’re practically in the driver’s seat with him.
It’s a great reminder that innovation doesn’t always have to shout; sometimes, it hums, vibrates, and races right through your fingertips.
Great marketing starts with great ideas, and we love nothing more than bringing them to life. From playful pop culture moments to big brand statements, we’re here to help you connect with your audience in a way that feels real.
Fancy creating something special? Let’s chat.
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